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Project Date

Lorem Ipsum

Project type

Technology

Client Name

Managed IT service provider

Our main goal

The objective was to integrate a comprehensive inbound marketing solution using all-in-one CRM HubSpot to increase brand awareness for the long term, establish a website funnel to engage the audience, and eventually drive sales qualified leads interested in IT services.

About the client

My client is a prominent IT service provider based out in New Jersey offering strategic managed IT services at the global level to businesses of different sizes from vertical markets like Oil and Gas, health care, data centres, food and beverage, etc.
The company has a team of dedicated NOC engineers aiming to offer IT support, and a top-notch network monitoring solution to growing businesses.

Take a look to our challenges

Research analysts reported advancements in digital transformation market size, so aspiring IT service providers desired to benefit from growing opportunities. As the world has been increasingly witnessing enterprises and SMBs adopting digitalization at scale, IT companies that are future-ready with digital assets are on the winning side of the game.
My client geared up to offer an end-to-end solution to the growing businesses seeking evolving technologies in the view of high market potential. To succeed in the fast-paced market, where market dominants take all advantage, a robust and promising inbound marketing strategy should be on priority to take brand awareness of new providers to next level, generating inbound qualified leads.
To efficiently generate inbound qualified leads and partner with them, a robust inbound marketing strategy should be on priority to take brand awareness to a next level.
Despite stellar marketing efforts,
addresses all the questions influencing decision-makers were on the

Take a look to our challenges

Research analysts reported advancements in digital transformation market size, so aspiring IT service providers desired to benefit from growing opportunities. As the world has been increasingly witnessing enterprises and SMBs adopting digitalization at scale, IT companies that are future-ready with digital assets are on the winning side of the game.

My client geared up to offer an end-to-end solution to the growing businesses seeking evolving technologies in the view of high market potential. To succeed in the fast-paced market, where market dominants take all advantage, a robust and promising inbound marketing strategy should be on priority to take brand awareness of new providers to next level, generating inbound qualified leads.

To efficiently generate inbound qualified leads and partner with them, a robust inbound marketing strategy should be on priority to take brand awareness to a next level.

Despite stellar marketing efforts,
addresses all the questions influencing decision-makers were on the

Key challenges:

– Poor search visibility for transactional keywords
– Landing pages don’t resonate with the audience’s need
– Lack of understanding of how advanced analytics can discover underlying insights and helps in user behaviour tracking
– Website funnel missing

Short-term goal

Implementing eNurturing strategy for social and email marketing making the demographically targeted audience realize emerging challenges and engaging prospects through the buyer funnel. This approach helped to build a sales pipeline.

Long-term goal

– Build a user-friendly website with interactive landing pages, blog posts and collaterals that engage the audience at different stages of the purchase funnel.
– Get landing pages and blog posts on top Google search results to improve the business footprint, and long-term lead conversions.

Result