Published
Jun 23, 2023
Category
Recruitment
client
IT company
Leveraging social media for high-impact recruitment: A case study
01. Introduction
Meet our client: a seasoned leader in IT services, based in Washington’s Silicon Forest. With two decades of partnership excellence—including with Microsoft, Amazon, PeopleSoft, and Oracle—they sought to supercharge their India operations by scaling their team of 2,000+ tech professionals.
02. The challenges
Despite using top recruitment channels like Naukri, Facebook/Instagram, and LinkedIn, they were struggling to reach and convert quality candidates. A competitive job market and high employment among skilled tech talent made it difficult to stand out.
Layered on top of this was the lack of insightful recruitment metrics—from application reach and cost-per-hire to candidate interest and interview show-up rates. Without clear data, recruitment decisions were essentially shots in the dark.
03. Our approach
We launched a comprehensive, data-driven recruitment campaign:
Audience & role segmentation
Analyzed each role’s candidate personas and unique value propositions—tailored messaging ensured relevance and resonance.
Efficient applicant capture
Designed fast-loading, mobile-first opt-in forms to minimize drop-off and friction.
Microsoft 365 dashboard
Built an interactive recruitment dashboard using MS 365 tools to track pipelines, application sources, time-to-fill, cost-per-hire, candidate conversion rates, and stage-by-stage drop-offs.
Focused paid campaigns
Ran targeted ads on LinkedIn and Facebook/Instagram, using refined demographic and behavioral filters. Added pre-qualification questions to screen for competence, letting recruiters focus only on the best-fit candidates.
04. Results
In just four months:
- 30,000+ quality applicants across diverse tech disciplines applied—an impressive volume from a refined, filtered funnel.
- The recruitment dashboard introduced real-time visibility on key metrics: time-to-hire, cost-per-hire, interview rates, and application sources.
- Insight into drop-off points empowered us to iterate and optimize ad creative, form fields, and ad spend—all in real-time.
Best practices in action
By implementing a recruitment dashboard, our client aligned with cutting-edge HR analytics:
- Tracking vital KPIs—such as time-to-fill, cost-per-hire, and conversion ratios—drives better hiring decisions
- Dashboards enable swift identification of bottlenecks, optimizing resource allocation and marketing budget.
- Visualizing candidate pipeline, stage performance, and source efficiency fosters continuous improvement.
05. Final takeaway
This case proves how tech-powered recruitment—with smart segmentation, optimized user journey, and real-time tracking—can rapidly scale hiring efforts, even in saturated markets.
In four months, we transformed an opaque recruitment process into one characterized by clarity, control, and high-volume quality outcomes, delivering 30,000+ interested candidates and actionable recruitment insights.